While it is helpful to read about the steps and processes involved with market research, the
best way to really gain a full and comprehensive understanding on the topic is by putting it
into action and experiencing the market research process firsthand-which is exactly what
you will have the opportunity to do with this lab!
Before you jump into designing a market research plan, let's start by reviewing and outlining
some of the basic fundamental aspects of designing and conducting research.
Use a combination of information from the unit, as well as online research, to answer the
following questions/perform the required actions:
1. Describe the different data collection methods:
a. Observations
b. Mail
c. Diaries
d. Telephone
e. Internet
f. Discussion groups
g. Interviews
h. Scanners
i. Tracking tools
2. Trace the basic steps in designing and conducting research. Provide a brief description