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Exam: Retail Industry Fundamentals
Question 9 of 50
Customers of a popular shoe store chain can purchase items in-store and on-line or via their mobile app. The customer also receives texts and emails aboum
and sales. This is an example of:
A. Omnichannel retailing
B. Multi-channel retailing
C. Plexichannel retailing
D. Alternate channel retailing