Mrs. Geldenhuys runs an embroidery business, and she has decided to focus only on supplying her products and services to the schools in Norkem Park, in Kempton Park. Which targeting strategy is referred to in this scenario?

a. Aiming a single product at multiple segments.
b. Focusing on fewer segments with different products.
c. Serving many segments with multiple products.
d. Targeting a niche segment.