Geneva stood by the window of her office and wondered what her company's competitors were planning. The fashion industry was brutal and staying on top demanded long hours, research, and accurate decision making. Her department utilized the latest software to compile information about the successes and failures at fashion shows around the world. They data mined social media sites, competitor's advertising, news articles, fashion magazine articles, and other media to discover what competitors' pricing strategies were, what products they were test marketing, as well as new and pending product legislation. In addition, her department collects detailed information about her own firm's products, cost of goods sold, customers, suppliers, and new fabric composition and design. What department does Geneva manage?
a. Operations
b. Marketing
c. Administrative
d. Human resources
e. Financial