Throughout this lesson, you've been writing down ideas for a PR campaign for a food product that you've invented.
In this assignment, you're going to develop your ideas in more detail.For this paper:
1. Describe your product idea.
2. Describe who you think the target audience should be.
3.
Describe the kinds of market research you will conduct, including surveys, focus groups, and ethnographic
research.
Explain why you made these choices.
4. Describe in detail the elements of your media campaign.why you made these choices.
Include at least two media outlets that you want to contact (including information about what to include in the
press releases), two promotional events you plan to create, and three ways to use the Internet to market the
product.
Be sure to explain