Question 6
10 pts
PureFruit Inc. prices its products higher than most of its competing brands in the packaged
fruit juice industry. However, it still enjoys higher returns than its competitors because it is
the only brand that can rightfully claim the use of fresh fruits and no added sugar. What kind
of organizational strategy based on competitive advantage does PureFruit most likely use?
OA strategy based on market development
A strategy based on differentiation
A strategy based on cost leadership
OA strategy based on diversification