1.10 Measures the ability to receive benefits from resources and hard 1.11 work necessary for a business idea to be successful A distractive sign or symbol that appears on a product I service that distinguish that product I service from other similar products I services 1.12 A way of protecting your business idea 1.13 A personal quality of an entrepreneur 1.14 Increase the outcome of a calculation 1.15 Involved with the design of products I services J Time value K Bank overdraft L Mind map M Production function N Non-disclosure agreement O Trade mark