The owner of Showtime Movie Theaters, Inc., would like to predict weekly gross revenue as a function of advertising expenditures. Historical eight-week data are entered into the Microsoft Excel Online file below.
Weekly Gross Revenue (1000s) Television Advertising ($1000s) Newspaper Advertising ($1000s)
96 5 1.5
91 2 2
96 5 1.5
93 2.5 2.5
95 4 3.3
94 3.5 2.3
95 2.5 4.2
95 4 2.5
Develop an estimated regression equation with the amount of television advertising as the independent variable (to 2 decimals).
Revenue = fill in the blank 2 + fill in the blank 3 TVAdv
Develop an estimated regression equation with both television advertising and newspaper advertising as the independent variables (to 2 decimals).
Revenue = fill in the blank 4 + fill in the blank 5 TVAdv + fill in the blank 6 NewsAdv
Predict weekly gross revenue for a week when $5.4 thousand is spent on television advertising and $3.7 thousand is spent on newspaper advertising (to 2 decimals)?
$fill in the blank 8 in thousands