Respond to the email using whatever you feel is the best approach to a) retain the customer, and b) demonstrate the benefits and value of remaining in your client's program. Make sure to use American spelling and punctuation!

”Hi there,

Well, now I feel like I’ve tried everything. It’s been 6 months since I joined your program and so far nothing is working. I’ve been through all the course materials twice and tried to follow all the steps, but I just feel totally overwhelmed by all the information. I’m a dancer, not a saleswoman!

I’ve had two customers sign up since I started the program, but it’s barely enough to cover my expenses, let alone the time I’m putting into it. It’s really disheartening because like most people in the course, I’ve always dreamed of running an online business.

But now I’ve decided it’s just not for me. I’m going to stick to teaching salsa at local dance schools – at least that way I know where the money is coming from. Can you please cancel my membership so the monthly fee is no longer deducted from my account?

Thanks for your help,


Laura"