Questions: 1. Discuss Pharmaceutical Marketing Mix Elements. (4 marks) Evaluation Rubrics: Criteria Description Mark/s Understanding Demonstrates clear understanding of pharmaceutical marketing mix elements. 1 Explanation Provides detailed explanation of each element (product, price, place, promotion) and their relevance in pharmaceutical marketing. 2 Examples Provides relevant examples of how pharmaceutical companies utilize each element effectively. 1 2. Discuss the importance of branding and give examples of how pharmaceutical companies decide the brand name for their products. (4 marks) Evaluation Rubrics: Criteria Description Mark/s Importance of Branding Clearly explains the significance of branding in the pharmaceutical industry. 2 Examples Provides examples of successful pharmaceutical brands and their impact on market positioning. 1 Brand Name Decision Discusses methodologies and factors involved in selecting a brand name for pharmaceutical products. 1 3. Discuss the process and methodology of Pharmaceutical Marketing Research. (4 marks) Evaluation Rubrics: Criteria Description Marks Process Overview Provides a comprehensive overview of the process of pharmaceutical marketing research. 2 Methodology Explains various research methodologies commonly used in pharmaceutical marketing research. 1 Application Discusses how the findings of marketing research are applied in decision-making within pharmaceutical companies. 1