To address these challenges, the company conducted multiple research projects. Below are the details of each project and the rationale. Identify each research method: Secondary, In-depth interview, FGI, Survey, or Experiment.
The company analyzed Mediamark Research and Intelligence (MRI ) data to identify family-oriented sporting events possibly related to their new product. As a result of this research, they found that cup stacking could provide an unusual connection to a sport with no other corporate sponsorship, and they decided to negotiate a partnership with the Speed Stacks organization and brought a new branded event - the hot new sport of cup stacking in NY. Which research method would be the best for this situation?