A new marketing research firm has hired you to oversee their very first project. They have just completed data collection for their study which they are doing for a furniture store. The store was looking to expand their business into office furniture, but first wants to see whether it will increase their revenue. The firm was able to contract this study by low-balling the client when they first made their proposal. Now they are not at all sure what to do next and that is where you step in to guide them. The marketing research firm has a stack of completed surveys from 1,000 respondents who are past, present, and potential clients of the store. In an essay of approximately 225 words, create a plan for the marketing research firm to proceed with their study.