In order to better comprehend the importance of adaptation to local customs, you now will play the role of a cultural advisor to a foreign company planning to do business in the U.S.
Describe for your client the practice or method of adaptation and why adaptation is critical.
Then, identify one important U.S. custom that fits into each category and:
Explain to your client what the company can do to adapt to an American cultural custom that fits into the Imperative category