Eating popcorn is a ritualistic experience that often involves sharing with friends or family. People rarely eat popcorn by themselves. It is typically enjoyed in groups or during movie or family viewing nights." A cross promotion at AMC movie theaters that replaces generic movie theater popcorn with Orville Redenbacher popcorn can best be classified as which of the following: Group of answer choices
O Advertising concept
O Insight
O Strategy
O Advertising tactic