In order to build a rapport with Ms. Maynard, Ray should try to identify a variety of personal characteristics beyond any labels. These could include her interests and hobbies, her values and beliefs, her goals and aspirations, her strengths and weaknesses, her communication style, her work ethic, her educational background, her family and social relationships, her cultural background and experiences, her personality traits, and her emotional and psychological state. Understanding these aspects can help Ray to interact with Ms. Maynard in a more meaningful and respectful way, and to tailor his approach to her individual needs and preferences.