We will now consider how organizations use objectives to support and track their strategic planning.

Take one aspect of a business: sales. They have hourly, weekly, and monthly goals, coupled with a plethora of conversion rates for sales activities which are a guiding force in the industry. Failure to meet goals results in lost revenue and lost jobs.

Regardless of what position you hold in a company, you are part of the planning process.

Resources

Contemporary Views on Motivation (2021)
Trends in Employee Motivation (2021)
From Motivation Theory to Application (2021)
SMART Goals: Definition and Examples (2020)
The Planning Process (2020)
Goals or Outcome Statements (2020)
Employees' Responses to Planning (2020)

Strategic Planning Research

Using the module course resources list above, complete the following:
1. For your introduction, develop your business to include a name, a little history of the business, what you sell, and list your total sales and profit from the previous year.
2. Research sales incentive models and select how your employees are compensated.
3. Develop and apply "SMART GOALS" for the sales division to improve performance over last year's numbers.
4. And for your conclusion: restate your purpose, summarize the findings of each section, and then wrap up into a final thought