In the context of the pathways of persuasion identified by the elaboration likelihood model, which of the following statements is true of the peripheral route?

a. The peripheral route involves factors that are relevant to the quality of the argument.
b. The peripheral route is most effective when people have the ability and the motivation to pay attention.
c. The peripheral route is most effective when people lack the time or energy to think about the message.
d. The peripheral route works by engaging the audience thoughtfully with a sound, logical argument.