Multi-attribute model
Assume you are buying lighting fixtures for Algonquin College student common areas for all 3 Algonquin College campuses (Woodroffe Perth and Pembroke).
This is a three year contract where you have been somewhat satisfied with your current supplier. Your supervisor has asked you to review 2
additional suppliers to determine the best fit. You have several areas that you would like to evaluate, price- which is your primary concern, style-attempting to keep current-your second most concern, robustness-to handle the wear and tear of students and finally customer service-
which is your lowest concern but still a consideration.
The three suppliers are as follows, and have responded to your four points above;
Company A-
Price per 100- $10,000. Style –
currently older style, but guarantee to have updated offerings in 1 year. Robustness-excellent they are commercial grade products. Customer service-Agent lives in Ottawa, and has both contacts in Perth and Pembroke.
Company B
Price per 10 - $1,000.
Style-very modern, sleek something that would appeal to students. Robustness, never been tested in this type of environment. Customer Service -1-800 number available 24 hours per day, guaranteed next day service
Company C
Price per unit $110. Style very modern, sleek. Highly robust- has been tested at Queens University. Customer service –
Sales rep dedicated to Algonquin College.
Develop a multi attribute model to determine which supplier you would select.