Which of the following statements about advertising is TRUE?
a. Billboards, television, and radio are often used for recruitment advertising although the results rarely justify the expense.
b. Transit job advertising is relatively inexpensive.
c. Because most readers will be travelling in an automobile, a great deal of information can be conveyed on a billboard.
d. The image and character of the company should change depending on the media and the message, the layout, design, and copy of an ad.
e. Advertising on a billboard may be worthwhile if it is for a job the firm rarely recruits for.