Compile a marketing plan SMEG
a. Executive Summary
b. Identifying Market Segments and Target Customers
c. Crafting a Customer Value Proposition and Positioning
d. Conducting Marketing Research
e. Designing and Managing the Product or Service
f. Building a Strong Brand
g. Managing Pricing and Sales Promotions
h. Managing Marketing Communications
i. Designing an Integrated Marketing Campaign in the Digital Age
j. Distribution Channels
k. Managing Retailing
l. Driving Growth in Competitive Markets
m. Developing New Market Offerings
n. Building Customer Loyalty
o. Tapping into Global Markets
p. Socially Responsible Marketing
q. Conclusion
r. Referencing