Your supervisor, one of the firm's Key Account Managers, has asked you to prepare a report that will be used to market and promote its accounting services to new and existing clients. The working title you have been given for the report is 'Investment Appraisal and Working Capital Management'. The report must be presented in an engaging and practical way, covering relevant academic theory, making use of, for example, headings, images and illustrations. Your report should include the following, but is not limited to:
1. What are the different factors that influence investment decision when a range of different projects are available to the organisation? (Consider different appraisal techniques along with its merits and demerits).