You've just begun working at a start-up, ChefsKiss, that's developing an innovation, extended reality (XR) glasses that can help chefs prepare food in the kitchen more effectively. If ChefsKiss advertises its innovation to the culinary profession as offering a 10% time saving during food preparation and a 25% reduction in food waste, which of the five aspects of innovation diffusion could explain why they adopt it?

A. Complexity
B. Compatibility
C. Relative advantage
D. Trialability
E. Observability