Design a loyalty program for a full-service gas station that not only sells gas but also does car repairs, oil changes, fixes flat tires, and has a small coffee shop inside. Come up with two plans. One that is a fixed ratio reward program and one that is a variable ratio reward program. 200 words max for this proposal. Do this as a team. I want 5 companies/brands for each level of the Maslow hierarchy of needs. Do this as a team. You are considering two customer segments for your new product offering. Tell me how a baby boomer
would differ from Gen Y/Z regarding the following:
How they research products before spending money
The customer service levels they would each expect
Speed of delivery expected.
Chat bots acceptable for both?
What type of content or form of content would each prefer?
Social media platforms?
No more than 25 words for each bullet. State each answer simply.