Design a loyalty program for a full-service gas station that not only sells gas but also does car repairs, oil changes, fixes flat tires, and has a small coffee shop inside. Come up with two plans. One that is a fixed ratio reward program and one that is a variable ratio reward program. 200 words max for this proposal. Do this as a team. I want 5 companies/brands for each level of the Maslow hierarchy of needs. Do this as a team. You are considering two customer segments for your new product offering. Tell me how a baby boomer
would differ from Gen Y/Z regarding the following:
 How they research products before spending money
 The customer service levels they would each expect
 Speed of delivery expected.
 Chat bots acceptable for both?
 What type of content or form of content would each prefer?
 Social media platforms?
No more than 25 words for each bullet. State each answer simply.