Consider the following information in choosing among the four project
alternatives below (labeled A, B, C, and D). Each has been assessed according to four
criteria:
 Payoff potential
 Lack of risk
 Safety
 Competitive advantage
Project A is rated:
Payoff potential high
Lack of risk low
Safety high
Competitive advantage medium
Project B is rated:
Payoff potential low
Lack of risk medium
Safety medium
Competitive advantage medium