A family-owned Filipino-Chinese fast-food chain has been in existence for more than a decade already. Upon the
retirement of the family patriarch, the next generation owners decided to expand their operation. The fast-food chain
branches have only been placed to areas proximate to the commissary of the company. The commissary also locates
the executive and administrative offices. In its area of operation, the fast-food chain fares well against its
competition. The success can be attributed to the familiarity of the locals to the food that the restaurant offers Also
a great portion of the menu is categorized as a good pasalubon present for out-of-own travelers. Being in the
category of quick service restaurant, what would woud be be the best strategy to take when the restaurant opens in
places dominated by nationally known quick service restaurants (QSRS)? What type of service can be adopted in
orcer to hold ground against the competitors?
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