Which of the following is the best example of a blue ocean strategy?
A. Starbucks took advantage of the fall weather and released the pumpkin spice latte.
B. Officejet sells their printers at a loss but makes money on the constant demand for ink, which must be replaced regularly.
C. Taco Bell opened a new restaurant in Roanoke to compete with the McDonald's, Wendy's, and Pizza Hut that were already there.
D. The creators of the Nintendo Wii marketed the device as an innovative and interactive gaming console that had never been seen before.
E. Costco figured out a way to produce a Coke substitute at a much lower price under the whole sale brand "Kirkiand."
