Insurers can use prepared cost/benefit analysis to determine which new product idea will provide the greatest benefits. Which of the following statements is correct with respect to that process?
A) The key to effective comparison is ensuring that the insurer can use the same criteria in each comparison.
B) The type and depth of the required evaluation are the same regardless of the cost of developing a new product.
C) Insurers should select the new product idea that generates the greatest benefits, regardless of the associated costs.
D) It is generally unnecessary to prepare a detailed proposal for any new product that appears justified based on cost/benefit analysis.