James is a college football coach giving a speach to an audience of students at the college about the importance of teamwork in success. To establish credibility with his audience, James would like to point out a goal that he and his audience have in common. How should James accomplish this task?

A. James should start by identifying that both he and the audience want the football team to win. He should repeat this shared goal throughout his speech, which will inspire the audience.
B. James should identify the goal that he and the audience share as early in the speech as possible: The team should win their next game. He does not need to repeat the goal again in
the speech.
C. James should convince the audience to support the team in winning their next game.
D. James can assume that the audience shares his goal that the team wins their next game and does not need to mention it at all.