Paraphrase: After the job posting is drafted, the employer should ensure that it is disseminated in a nondiscriminatory manner to reach a diverse applicant pool. One of the purposes of advertising a position is to solicit applications from individuals other than those who have a personal connection to current employees, so the distribution should not be limited to internal communications. An employer would likely be engaging in discriminatory conduct by limiting the posting of the advertisement to a Hindu temple, and distributing the advertisement only to members of the temple and asking them to refer their friends who are also members of the temple. In this instance, even if the advertisement included neutral and nondiscriminatory language, the dissemination of the information to a limited audience would undermine the benefits of the neutral language and commitment to diversity.