Which of the following best describes market segmentation?
a evaluating each market segment's attractiveness and selecting one or more segments to enter
b. identifying consumer needs and creating a product to meet those needs
c. dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors
d. differentiating a market offering to create superior customer value
e. arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers