Pick an industry, company. It can be a real company or a made up company. For this company Step 1. Identify a business problemSelect an industry that your group is familiar with, for example banking, healthcare, telecommunication, or manufacturing, and think of a fictional company in this industry. For the purposes of the project, Give your fictional company a name. Describe your chosen industry and the company Come up with a business problem that your company needs to resolve using analytics.