At MGT, Inc., Sam has a proposal for which he needs the favorable opinion of the Board of Directors. He knows that the phrasing he chooses to use and how he presents the proposal can have a significant impact on the Board's reaction. In other words, Sam is considering the psychological bias known as
a. representativeness.
b. framing effects.
c. discounting the future.
d. social reality.
e. the illusion of control