Lately you’ve been spending your office time researching educational outcomes of past employees and the employment paths they took after they left the store. You’re impressed by what some of them have done, and so you decide to share some of this data with your sales crew, since none of them completed college and some didn’t finish high school. Given the strategy of audience-first research, which of the following ways of presenting your discoveries is likely to be most effective?
a) Video testimonials of past employees who talk about the possibilities that working at the store opened up for them after they left.
b) Mailers sent to the homes of each employee, with information about how to follow up on scholarship opportunities.
c) Text-based descriptions of those employees with written URLs for the LinkedIn pages of past employees.
d) Detailed tables of data posted in the break room showing how earning potential increases for each year a person works at the store.