In his book "Does IT Matter?", Nicholas Carr argues that information technology (IT) has become a commodity and no longer provides a strategic advantage for companies. He believes that IT has become ubiquitous, affordable, and interoperable, diminishing its potential for differentiation.
1. Summarize Carr's arguments in favor of his thesis that IT has become a commodity input and no longer provides a competitive advantage.
2. Discuss at two counterarguments or criticisms of Carr's thesis, citing specific examples or case studies from companies that have leveraged IT to gain a competitive edge.
3. As an aspiring IT professional, what is your perspective on Carr's arguments? Do you agree or disagree with his view that IT has lost its strategic value? Explain your reasoning.
4. In your opinion, what role should IT play in modern businesses?
5. How can IT professionals and companies continue to leverage technology to create value and maintain a competitive advantage in an increasingly digital landscape?