Tristan has been working hard for a while to create compelling and engaging content for his followers and build an authentic community based on trust and support. His friend Rian decided he also wanted to start an online following and began to post. Within just a few days, Tristan noticed that that Rian had almost surpassed his own engagement rate. He also noticed that within mere seconds of posting, Rian would have a large number of "likes" on his content as if people were just sitting and waiting for the next post. Which metric manipulation tactic was used in this situation?
Like farm
Clickbait
Astroturfing
Engagement pods