Which pattern of organization is shown here? A good sales interview begins by the salesperson establishing a relationship, arousing interest, and getting the consumer involved. Then the salesperson explores the customer's needs through probing questions, careful listening, and observation. The next step is to present the product or service and illustrate how it will meet the customer's needs. This step is followed by an acknowledgment of the potential buyer's objections in which the salesperson explores and answers each objection. Finally, at the closing of the sale, the salesperson reiterates the reasons to decide favorably, asks for a commitment, and paves the way for future business.