How has Craig changed since overhearing the people in the lobby talk about advertising? Responses Craig has become disenchanted with his job and prospects at the hotel. Craig has become disenchanted with his job and prospects at the hotel. Craig has become more passionate about his life and his future. Craig has become more passionate about his life and his future. Craig has spent more time studying and watching TV commercials. Craig has spent more time studying and watching TV commercials. Craig has reconnected with Maya and the two have become closer friends.