I chose to discuss the company Under Armour's I Will What I Want campaign about ballet dancer Misty Copeland's rejection from the ballet academy. In the video, Under Armour captures Misty dancing to her rejection tape. They rejected her because of her body type and age. Social change campaigns are taking the world by storm and making themselves heard. UnderArmor uses this campaign to show off its brand name and tell its customers that its brand is for everyone, regardless of age or body type. The company influenced this social change in body type and age by having ballet dancer Misty Copeland dance to her rejection tape from the ballet academy in athletic wear. However, they also show the obstacles that this dancer has overcome and how she started dancing for the American Ballet Theater. The social change message that the company is trying to provide is that hard work and dedication can let anyone achieve their goals. Additional ways this marketing campaign was effective and set the stage for positive change