The Scenario The national and international environment in which businesses operate constantly changes, the Covid-19 pandemic has clearly highlighted this. Each organisation needs to keep an eye this movement as well as the possibility of new competitors entering the marketplace. Primark, the retail clothing chain, do not currently sell their products online and there have been questions raised as to why this has not happened as well as reasons provided by the organisation. There have been significant advances in online shopping in recent years with consumers moving away from the high street. A trial at the company has now been agreed and items in one department will be made available to buy online. You currently work for the organisation within one of the following departments; womenswear, menswear or childrenswear. You need to create a sales proposal stating why your department (choose one) should be chosen for the trial, the items to be focused upon and identify which country you wish to trial this in and why. Your proposal will need to include, but not limited to, the following; • Careful consideration of the target market including consumer behaviour and country analysis. • Sales techniques to be used and why • Critical competitor analysis within the current market and the need to differentiate. • Motivating techniques for the sales workforce