What guidelines must you keep in mind when receiving a call from a consumer as a result of an advertisement they read or heard? (Select 2) The consumer may be relying on a single benefit or description provided in the advertisement. The consumer may have misunderstood or been confused by what they read or heard in an advertisement. The consumer is calling because they already know what plan they want to enroll in. The consumer understands Medicare Advantage, so there is no need to educate them on their options.