Typically, key elements of corporate culture:
a) Must be continually refreshed and renewed to remain aligned with changing customer expectations, altered competitive conditions, and new strategic initiatives.
b) Originate with a founder or certain strong leader who articulated them as a set of business principles, company policies, operating approaches, and ways of dealing with employees, customers, vendors, shareholders, and local communities.
c) Vary according to whether a company is meeting or beating its performance targets and performing value chain activities in a manner that is conducive to a company-wide operating excellence.
d) Have very special applications, and their use is limited to a restricted range of industry and business types.
e) Evolve over time and primarily derive from the traditional and historical behavior of a company