You are asked to review the article included in Module 5 titled "The Pandemic Altered Shopping Habits". You are then asked to respond to the following three questions.
(1) Indicate if you feel your shopping habits have changed or remained the same over the last four years;
(2) What types of branding strategies (as outlined in Chapter 14 do you feel best fit with your product purchasing choices (i.e. which of the three major strategies for branding a product do you feel fit with your product choices) or which parts of the promotion mix do you feel most influence your purchasing decisions?
(3) Provide you general thoughts about the article and what you found interesting and how the topic related to our course materials.
Be sure to explain your rationale for your comments and begin showing me how well you can use and apply course concepts.