When evaluating SEO speakers for a conference or seminar, what key factors should be considered to ensure they effectively communicate current best practices and industry trends?
a) The speakers' academic qualifications, including degrees in SEO-related fields, are the most important factor for ensuring effective communication of best practices and trends.
b) The speakers' experience in the SEO industry, including their track record of successful campaigns and their ability to address current challenges, is crucial for delivering relevant and actionable insights.
c) The speakers' media presence, such as their number of social media followers and podcast appearances, is the primary indicator of their ability to effectively communicate SEO best practices.
d) The speakers' focus on theoretical concepts rather than practical applications is essential for providing a deep understanding of SEO trends and practices.