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Masking Up is facing some negative press because of its involvement with the ineffective KN95 masks in protecting against the virus. As part of the communications team, you have been assigned to assist with the crisis communications. What is your top priority?

Ignoring the crisis and promoting other aspects of the company since deflection is usually the best strategy
Hiring a legal defense to represent your company since it was not your fault
Restoring your company’s reputation because even if the damage is undone, the company’s reputation may be at stake
Shipping replacement NIOSH-approved N95 masks to the hospital in Boston because that will correct the problem



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