How does postmodernism, as described in the context of the cultural logic of late capitalism, influence contemporary social studies?
a) By emphasizing the primacy of rationality and scientific objectivity in understanding social phenomena.
b) By critiquing grand narratives and highlighting the fragmented, pluralistic nature of modern social identities and experiences.
c) By reinforcing traditional cultural norms and values through a focus on historical continuity.
d) By promoting a universal, linear progression of social development across different cultures.