You are the CEO of Big Grocery. Your company is planning on expanding into new markets. As
a part of this endeavor you are expected to make decisions on things such as store size, location
and management. To help you make this decision you ask a subordinate (its good to be the CEO)
I
to compile some data for you to help with making your decision. The following pages are the
data that your subordinate has supplied.
The key question that we want to address is: How do you decide on the management choice
for your new store?
Assume you are going to pick one of your current managers to take over the new store.
Alice runs locations 1, 5 and 6. Bill runs locations 2, 9 and 10. Chauncey runs locations 3,
11 and 12 and Deter runs locations 4, 7 and 8.
Use MLR to estimate the manager's impact on revenue after controlling for the other variables
for which you have data. Justify your estimates and explicitly make a decision on how to
promote in your document. Make sure to use the supplied template for your submission.