In the context of customer feedback, how might a company effectively address a customer's dissatisfaction when they state, "I'm really disappointed with my order. I thought the packaging tape was sticky, but it's not. I feel like I've wasted my money on something I can't use."
- Offering a discount on the next purchase without addressing the current issue.
- Providing a full refund or replacement for the defective product and apologizing for the inconvenience.
- Ignoring the complaint if the product is within the acceptable quality range.
- Suggesting the customer uses a different brand of packaging tape without further discussion.