Xanthe believes increasing the range of courses offered will keep the business
competitive.
Recommend whether XTA should introduce the new course ‘Using Web Conferencing
Effectively’. Give reasons for your answer.
[9 marks]
Application Analysis
Introduce course
Competitive market and many businesses cutting back on
training to save costs.
Course more relevant as many people are increasingly working
from home.
This will make the business more competitive, as it can offer the
course for a lower price.
More participants will be able to attend as
they can access the course from home; it is not limited by the size
of their current training facility. Trainer costs will be spread across
more participants leading to economies of scale, and this saving
can be passed on to customers. This will make the online training a
more cost-effective solution for many businesses that are currently
cutting back on training to reduce costs. Therefore this can open
up a larger market than the Manchester training facility offers.
Don’t introduce course – Trainees could be anywhere in the UK.
Reputation for high quality courses.
The business currently has a reputation for high quality courses,
expansion in this way may cause issues due to poor Internet
connection of the participants and this may affect the quality of the
course which the business can't control. As the course is run
remotely and employees are delivering the training from home it
may make it difficult to coordinate and control the service further
impacting on the quality level of training delivered. The reputation
MARK SCHEME – GCSE BUSINESS – 8132/1 – JUNE 2023
Staff delivering the training from home may make it difficult to co-ordinate.
Competitive market and nothing to stop other businesses offering this training.