You are a healthcare student participating in a quality improvement project at a local clinic aimed at reducing patient waiting times in the reception area. After conducting initial assessments and gathering data, you and your team have identified several potential interventions. What should be your next step according to the PDSA cycle?

- Implement one of the identified interventions on a small scale.
- Present the findings and recommendations to the clinic management.
- Conduct a root cause analysis to identify the primary factors contributing to the waiting times.
- Develop a detailed action plan outlining all proposed interventions.