1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7 1.3.8 1.3.9 Is appointed by the owner of an existing business enterprise to manage the business. A price factor that will influence your sales scenarios. They have a higher than price to create an image exclusivity. Products are purchased only after customers have compared a variety of similar and competitive products. Establish size or number of customers in an area. The point at which the total expenditure of the business is equal to the total income. The total costs that you incur prior to opening your doors and making sales to provide a cash flow. Successful entrepreneurs ensure that they meet people that will refer them to valuable contacts. The most common instrument for collecting primary data. 1.3.10 It distinguishes a product from similar competitive products. 1.3.11 The money that you make in business to make more money that it spends 1.3.12 Details pertaining to all your marketing efforts A Geographic segmentation B Surveys C Intrapreneurs D Specialist products E Break-even point F Centers of influence G Exclusive shop H Low price offered by competitors | Shopping product J Pre-operating cost K Marketing plan L Profit ​